Graphic Design and Visual Branding

What You Will Learn

• The foundational principles of visual design: composition, hierarchy, contrast, alignment, and proximity.
• Typography at a professional level, including how to pair fonts, set type for readability, and use type as a design element.
• Colour theory and how to build a colour palette for a brand that communicates the right emotions.
• Canva at an advanced level, including brand kits, template building, and design for social media, print, and digital platforms.
• Adobe Illustrator and Photoshop at an introductory-to-intermediate level.
• How to present, price, and sell your design work to clients as a professional creative.

Programme Modules

Weekly checkpoints feed into your final graduation deliverable.

Entry Requirements

Route A — Academic: Minimum of five WASCE/O-Level passes including English.

Route B — Experiential: Anyone already creating visual content — social media graphics, logo attempts, flyer design — who wants to formalise their skill into a professional practice.

Route C — Professional Transfer: Any certificate or diploma holder from any field seeking to enter the creative economy.

Career and Enterprise Outcomes

Graduates exit the programme as professional brand designers with a live Behance or website portfolio and real client work completed before graduation day. Common outcomes include: freelance brand identity commissions for African businesses, retainer agreements with agencies, social media design packages for international clients, and full-time positions at creative agencies across the continent.

Accreditation

Regulated by GTEC, Ghana. Awarded in partnership with NationsUniversity, USA.