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School of Business · Certificate · 3 Months · Online
Content Creation and Digital Storytelling
Video production, short-form content, podcast creation, scriptwriting, and building a monetisable content channel on YouTube, TikTok, and Instagram.
Duration
3 Months
Workload
6–8 hrs/week
Mode
100% Online
Credential
Certificate
Intake
Monthly
The Graduation DeliverableA live content channel on at least two platforms, with a minimum of eight published pieces of content created during the programme, a documented content strategy, and at least one verified monetisation pathway activated before graduation day. No live channel, no certificate.
What You Will Learn
- How to identify your content niche, your audience, and the platform where they spend their time.
- How to script, film, and edit short-form and long-form video content on a smartphone with no expensive equipment.
- How to start and grow a podcast from concept to first episode to consistent publishing schedule.
- How to use analytics on YouTube, TikTok, and Instagram to understand what is working and grow intentionally.
- How to monetise a content channel through advertising, brand partnerships, digital products, and community membership.
Programme Modules
| # | Module | Weeks |
|---|---|---|
| 1 | Finding Your Niche and Knowing Your Audience | 1–2 |
| 2 | Smartphone Video: Scripting, Filming, and Editing | 3–4 |
| 3 | Short-Form Content: TikTok and Instagram Reels | 5–6 |
| 4 | Podcasting: From Concept to First Published Episode | 7–8 |
| 5 | Platform Analytics: What the Numbers Are Telling You | 9 |
| 6 | Monetisation: Ads, Brand Deals, and Digital Products | 10–11 |
| 7 | Live Content Channel — Final Submission | 12 |
Weekly checkpoints feed into your final graduation deliverable.
Entry Requirements
Route A — Academic: Minimum of five WASCE/O-Level passes including English.
Route B — Experiential: Anyone already creating content — videos, posts, voice notes, photography — who wants to turn their creative output into a structured, monetisable media business.
Route C — Professional Transfer: Any certificate or diploma holder, or any employed professional seeking to build a personal media brand or side income through content creation.
Career and Enterprise Outcomes
Graduates exit the programme with a live, active content channel — not a plan for one. Common outcomes include: monetised YouTube channels, active brand partnership agreements with African and international companies, podcast shows with consistent listener bases, and digital product businesses (courses, e-books, templates) generating income from day one after graduation.
Accreditation
Regulated by GTEC, Ghana. Awarded in partnership with NationsUniversity, USA.
Assessment Framework
Weekly content submissions: 20%
Module projects (×6): 40%
Peer critique participation: 10%
Final Live Channel with Monetisation Evidence: 30%
Pass mark: 50%. Live channel with published content required to graduate.
Programme Quick Facts
Code: CCDS
Duration: 3 Months (12 Weeks)
Workload: 6–8 hrs/week
Platforms: YouTube · TikTok · Instagram · Podcast
Intake: Monthly
School: School of Business